ABOUT JOYS

JOYS BRAND is an active lifestyle brand born from the ocean, inspired by freedom, and made for movement.

Launched in 2022, JOYS started as a passion project on Bali — where waves, creativity and simplicity come together. Today, JOYS is a growing clothing brand for surf, sport, and everyday life, combining comfort, clean design and sustainable materials.

At JOYS, we create:

• Surf-ready swimwear — high-waisted bottoms and functional cuts made to stay in place and flatter the figure.

• Yoga and beachwear — from supportive tops and leggings to shorts for SUP, freediving, and movement.

• Streetwear staples — graphic hoodies, oversized tees, unisex fits and easy-going designs for city and travel.

• Sustainable fashion — using premium Italian Carvico fabrics, recycled ECONYL® nylon, and mindful production.

From our physical store in Bali to our global online shop, JOYS is made for those who move freely and choose style that feels effortless. We release seasonal collections with limited drops — always staying close to what matters: movement, individuality, and balance.

Whether you're riding a wave, practicing yoga, or walking through the city — JOYS is made for you.

JOYS BRAND — simple, strong, and always in motion.