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О JOYS

JOYS BRAND Vision
JOYS BRAND is more than just surf swimwear and apparel. It’s clothing for life on the wave.
We were born in Bali — where every day begins with a breeze, a sunrise, and a choice:
paddle out or wait it out.
We design pieces that move with you, breathe with you, live with you.
In water. On land. Anywhere you feel the pull of freedom.
Inspired by surf culture, we believe clothing should be honest — to your body, your rhythm, your lifestyle.
Functional. Aesthetic. No noise, no compromise. more